SDR Cold Call Script

"[name]? — I'll be straight with you, this is a cold call. You can hang up, or give me twenty seconds and then decide if I'm worth two minutes. Fair?"

"Totally fair — I'll take thirty seconds, and you tell me if it's even worth a callback. Fair?"

"So here's the reason I called. We run ads for contractors in your trade — and we had a concrete and hardscape company right there in Charlotte. Over about a year we brought them 456 leads, booked 406 estimates, and drove a little over four hundred thousand dollars in revenue — roughly a twelve-to-one return on their ad spend. That partnership recently ended, so right now nobody in Charlotte has that system running. We only take one contractor per market. I'm calling to see if you'd want to be the one — want to see how it could work for you?"

"So here's the reason I called. We run ads for contractors in your trade — and we worked with a hardscaper right there in the Hollywood area. We brought him 42 leads and booked 30 estimates off them — a 71% booking rate. He ended up moving all his marketing under one roof with someone he knew personally, so that seat just opened up. We only run one contractor per market, so I'm calling to see if you'd want to take it over — want to see how it could work for you?"

"So here's the reason. We put together a report on the [trade] market right in [city]. It's free, and I want to send it to you. It shows who's running ads in your area right now, what kind of ads they're running — and the part I think you'll care about: a gap we found that every one of them is missing. Something you could take advantage of."

"We run ads for [trade] contractors — that's the only thing we do. And not the cheap-lead, tire-kicker kind. We get guys in front of homeowners who are actually ready to build."

"Look, I know you get a hundred of these calls, so I'll be real with you — you might already be booked solid and not need this, and that's totally fine. But if you've got room for more of the right jobs, this is a proven setup in your market that's just sitting open. Worst case, you see exactly how another contractor pulled it off."

"Look, I know you get a hundred of these calls — I'm not here to pitch you on this one. Honestly, you might already have all this handled and be booked solid, in which case you'll glance at the report and never hear from me again. But if there's a gap, you'll want to see it. What's the best email to send it to?"

"Perfect. Quickest way is a 15-minute call with Henry — he ran that exact campaign, so he'll walk you through what it'd look like in your market, the numbers, all of it. No pitch, just the breakdown. I'll send a one-page summary of that result over today so you can see it first. What's the best email?"

"Perfect, that goes out today. Now — the report shows you the gap, but what to actually do with it in your market? That part doesn't work over email. Henry, who built it, walks you through it live on a screen — fifteen minutes. What's better for you, mornings or afternoons?"